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Case Study

XI Technologies

With ActiveIQ, XI Technologies was able to identify 90% of the people clicking on their ads in publications, compared to only 2% without it. Explore how ActiveIQ helped them to achieve exceptional sales and marketing results.

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Case Study: XI Technologies

90%

Of the people clicking on their publication ads identified — versus 2% without ActiveIQ

2×

Sales pipeline in six months, with attribution to the campaigns that drove it

15+ yrs

Building research tools for the Western Canadian energy industry

What’s inside

  • Tracking the visitor journey after the click on EnergyNow banner ads and content
  • Managed PPC and SEO campaigns with every result reported inside the ActiveIQ software
  • How building ActiveIQ into lead tracking and sales processes doubled the pipeline in six months

“With Active Conversion, we are able to gauge much more quickly and accurately exactly how many leads or interactions each advertising campaign and channel is generating.”

Gordon Hawker · Director of Marketing, XI Technologies Inc.

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