Whitepaper
Marketing Strategies for Service Providers
Small to medium sized oil and gas service providers are uniquely positioned to maximize the benefits of online marketing. Developing B2B sales leads acquired from trade shows can be extremely time consuming and costly. Thankfully, there are tools available that not only assist in identifying potential leads, but also automatically nurture leads until they are sales-ready prospects.
PDF · Free download
80%
Of all trade show leads are never followed up, according to trade show industry research
30%+
Lead-to-sales conversion rate for companies that have implemented lead management tools (Aberdeen)
2 yrs
Between opportunities to meet a prospect again — the big oil and gas shows are biennial
What’s inside
- How businesses with limited budgets and personnel constraints can compete in the global oil and gas industry
- Using online marketing tracking to identify the potential leads your trade shows and website already generate
- How marketing automation nurtures leads until they are sales-ready prospects
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