Resources
Insight For Selling In Energy.
Case studies, whitepapers, guides, and BOE Report articles on finding opportunities sooner, understanding your market better, and growing revenue faster.
Resource Type
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The Window of Dissatisfaction: The Most Overlooked Opportunity in Energy Sales
Buyers rarely switch vendors on a whim. A window of dissatisfaction opens first, and the research it triggers leaves intent signals your team can act on.
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Why the Smartest Energy Sales Teams are Dialling Less – and Closing More
Cold outreach is getting colder. Top energy sales teams use second-party intent signals to know who to call, when to call, and why now.
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Buyer Psychology In Oil & Gas: Today’s Engineers Don’t Want To Meet You For Lunch
Today’s technical buyers would rather research online than take a lunch or an unexpected call. How intent data, better content and lower-commitment outreach win them over.
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Pitbull Energy Services
From just two AdCONNECT articles, Pitbull Energy Services generated over 500 leads that they could share with their sales team.
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Quarantine Restraints
A single campaign in FireRescue1 via AdCONNECT generated over 40 qualified sales leads that Ben and his team could follow up with and nurture.
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Get Better Results From Sales & Marketing
Business-to-business (B2B) buyers now conduct more than two-thirds of their decision making research online. Get simple and straightforward advice on adapting to this shift in the industrial sales cycle and discover how to connect with more potential customers.
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XI Technologies
With ActiveIQ, they can identify 90% of the people clicking on their ads in media publications. Without it, only 2%.
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Specialized Desanders
We posted ads in a media publication. 79% of the people that clicked on those ads were automatically identified using ActiveIQ.
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The 7 Habits Of Highly Effective B2B Companies
This e-book explores seven sales and marketing activities that industrial B2B businesses can leverage to achieve success. These tips are easy to implement and can help you take your company to the next level.