Case Study
Dryair Manufacturing
In the first year, the ActiveIQ software identified 250 leads visiting the Dryair website that were interested in buying. Read the whole story below.
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250
Leads and prospects identified on the website in the first year, ready to buy
40%
Increase in website traffic in the year after the ActiveIQ strategy went live
3
Key areas: ABM software, a centralized staff dashboard and an optimized website
What’s inside
- Identifying the website visitors who were ready to buy — 250 of them in year one
- A centralized staff dashboard so a team across North America always has the latest sales materials
- A conversion-oriented website with search engine optimization that lifted traffic 40%
“The central information dashboard improved our efficiency significantly, making it easier to keep our large team up to date with the latest information, and ensuring everyone has access to the information they need to close sales.”
Wade Wilken · Sales & Marketing Manager, DryAir Manufacturing
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