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Whitepaper

Integrated Marketing Automation

This white paper examines how an organization’s marketing and sales teams can utilize an integrated marketing automation tool to align organizational goals.

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Whitepaper: Integrated Marketing Automation

98%

Of website visitors go undiscovered because they never fill out a form or call

90%

Of business buyers use the Internet to research what they are about to purchase

71%

Revenue gain a salesperson can see from just a 10% productivity gain

What’s inside

  • Generating and qualifying your website’s visitors, converting them into leads (even if they haven’t registered at the site)
  • Nurturing prospects through a sales cycle using email campaigns, continually filling the sales funnel
  • Delivering lead information and activity directly into a Salesforce.com account or an inbox

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