Whitepaper
Sales Optimization & Lead Management
B2B demand generation and sales optimization is largely focused on increasing productivity through various forms of automation, including lead nurturing, lead scoring, lead routing and customer relationship management (CRM).
PDF · Free download
85%
Of 2,800 global sales organizations raised revenue quotas while sales investment stayed frozen (CSO Insights)
10–25%
Of all leads are sales-ready — the ones your reps should concentrate on
30%+
Lead-to-sales conversion rate for companies that have implemented lead management tools
What’s inside
- How a lead management system frees sales representatives to focus on engaging qualified prospects and closing sales
- Concentrating on the 10 to 25 percent of leads that are likely to close instead of qualifying every lead
- Where lead nurturing, lead scoring, lead routing and CRM fit in an optimized sales process
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