Whitepaper
Converting Visitors into Sales Leads
The oil and gas industry is uniquely suited to take advantage of online marketing and marketing automation. By ensuring leads are ‘sales-ready’, oil and gas companies can cost-effectively reach all potential buyers of products or services over the internet.
PDF · Free download
2,300
Companies in Canada’s oil and gas services and equipment sector alone
$80B
Annual revenue those supply-chain companies are responsible for
77%
Of leads close only after 90 days — hot leads can close in 30 days or less
What’s inside
- How marketing automation engages unqualified sales leads until they are ready to buy
- Reducing the sales resources required to sell oil and gas products and services
- How lead tracking lets sales representatives concentrate on closing sales and winning new customers
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