Case Study
Specialized Desanders
Using ActiveIQ, Specialized Desanders identified 79% of the people clicking on their ads in niche industry publications, compared to relying solely on form fills.
PDF · Free download
79%
Of the people who clicked their publication ads were automatically identified
12×
More PPC leads identified on Google Ads and LinkedIn than form fills alone would have caught
50%
Of B2B marketing executives struggle to tie marketing activity to revenue (CMO.com)
What’s inside
- Reaching a niche oil and gas audience through partner publications with AdCONNECT
- Identifying 12× more PPC leads and following them down the pipeline to the sale
- A Zapier link into Salesforce so the sales team watches its pipeline build in real time
“Before ActiveIQ, it was really difficult to measure marketing return on investment because essentially the dollars that we spent could not directly be tied back to revenue.”
James Evans · President, Specialized Desanders
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