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Case Study

United Safety

United Safety saw a 300% increase in sales leads after implementing lead nurturing activities and the ActiveIQ platform. Read the case study to dive into their journey.

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Case Study: United Safety

300%

Increase in sales leads from lead nurturing activities and the ActiveIQ tool alone

1987

Providing safety services to Alberta’s oil and gas industry since

2

Steps: a stronger online presence, then a system to identify, sort and nurture inbound leads

What’s inside

  • SEO and thought-leadership content that sent more qualified leads to the website
  • Trade show drip campaigns with engagement measured before, during and after the show
  • The Outlook plug-in that shows business development which prospects consumed each offer

“After integrating ActiveIQ, tradeshows are more effective because we measure the engagement of leads before, during, and after the show.”

Yves Mateson · Director of Marketing, United Safety Limited

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