AdConnect

Turn Advertising Spend Into Pipeline

AdConnect is a data-driven advertising platform built specifically for reaching energy buyers in the publications, newsletters, and digital channels they actually read. Unlike generic programmatic advertising, AdConnect targets your exact ICP within the energy sector and converts at rates that generic platforms can’t match.

From impression to intelligence.

Gain insight into the people engaging with your ads and follow them as they move through the sales pipeline. Unlike generic programmatic advertising, AdConnect targets your exact ICP within the energy sector and converts at rates that generic platforms can’t match.

Notifications that named contacts clicked your ad on Hart Energy

Qualified Leads

Use targeted ads in niche publications to find qualified leads who are interested in what you do.

Intent surge detected, sales email opened and energy project update notifications

Intent Data & Scoring

Identify your most engaged prospects using intent data and smart scoring.

AIQ CoPilot offering to draft an email after an intent surge on a contact

ActiveIntelligence™ Marketing & Sales Pipeline

Take leads from interest to action with powerful built-in ActiveIntelligence™ features as your co-pilot to turn new leads into sales.

Ads that actually convert.

50%+ conversion rates. Not a typo.

On average, the click-to-conversion rate of a display ad is 0.57%, while a search ad tends to fare better with a 4.40% conversion rate, but it’s definitely far from ideal. AdConnect by ActiveIQ consistently achieves a conversion rate of 50% or higher.

Chart of leads generated versus ad spend: AdConnect far above Google and LinkedIn

Reach them where they already are.

Your buyers are reading these publications right now.

We connect to hundreds of B2B publications and work with you to find the perfect channel to reach your target audience.

Reader holding a tablet showing a BOE Report article

Talk to the right need, at the right time.

Know what your buyer is considering before you reach out.

Have more meaningful interactions with prospects by understanding exactly what they are interested in. Our CRM platform makes it easy to know which products or services a buyer is considering, allowing sales teams to reach out with relevant information. Improve sales efficiency by getting to the root of customer needs.

Contact record timeline showing an AdConnect article view, a goal page reached and a search referral

Connecting To Hundreds of Publications Including:

BOE Report
Journal of Petroleum Technology
Hart Energy
Oilman Magazine
Mining Weekly
Bisnow
Automation.com
Niche Publishing Network
Construction Links Network
Canadian Underground Infrastructure
Grainnet
FireRescue1
Threatpost

Dive Deeper

Explore Our Other Features

ActiveIntelligence & Scout

ActiveIntelligence & Scout

Intent and AI agent: Scout to fill your pipeline and close deals.

Energy Directory

Energy Directory

Your preloaded Rolodex of opportunity.

EnergyIQ

EnergyIQ

Access oil and gas project updates as they happen.

Sales Station

Sales Station

Manage all your sales opportunities & deals with ease.

Try AdConnect, and We’ll Cover Your First BOE Report Article

Want to know more about how we turn media advertising from views into leads? Looking for answers to specific questions? Get in touch with our team.

One-on-one walkthrough
with an ActiveIQ expert.